About us

About us

Our Story

In the 1990s, my family started a cleaning franchise in the Indianapolis-area, Merry Maids. It was truly a family business. My mom ran day-to-day operations, my dad managed the financing and accounting and my brother and I were in charge of “marketing.”

What did marketing mean back then? It meant running from house-to-house free of fear of running through lawns and Ring cameras, hanging door flyers for a penny each. One hundred doors for a dollar. I quickly figured out that if I put three or four flyers on one door, I could triple my earnings, an early lesson in efficiency (and maybe a little loophole finding!).

This was the era of dial-up internet and AOL, when the phone book was the only real directory and canvassing meant knocking on doors. It was hard work, but it taught me the value of persistence, resourcefulness and direct connection.

Today, Knock Through Glass reimagines that same principle for the modern world. Instead of knocking on hundreds of doors, we enable businesses to reach thousands of homes in minutes. By combining innovation with the lessons learned from those early days, we help organizations start meaningful conversations more efficiently and effectively than ever before.

Knock Through Glass exists to transform outreach - helping you stop knocking and start connecting. We think it's ridiculous that home service businesses must pay the "Google tax" just to grow. We believe the best home service businesses thrive by turning their existing customers' neighbors into loyal clients - not by burning through cash on big tech platforms like Google or Angi.

That's why we built Knock Through Glass - a software platform on a mission to grow more profitable home services businesses.

Mission & values

We're on a mission…

At Knock Through Glass, we envision a world where every home services business can grow affordably and sustainably by harnessing the power of outbound sales and targeted, data-driven marketing. We’re committed to driving innovation that empowers you to scale without relying on costly ad platforms.

Whether you’re just starting out or you’ve been in the industry for years, Knock Through Glass is here to help you build the future of your business - on your terms.

Mission & values

We're on a mission…

At Knock Through Glass, we envision a world where every home services business can grow affordably and sustainably by harnessing the power of outbound sales and targeted, data-driven marketing. We’re committed to driving innovation that empowers you to scale without relying on costly ad platforms.

Whether you’re just starting out or you’ve been in the industry for years, Knock Through Glass is here to help you build the future of your business - on your terms.

Mission & values

We're on a mission…

At Knock Through Glass, we envision a world where every home services business can grow affordably and sustainably by harnessing the power of outbound sales and targeted, data-driven marketing. We’re committed to driving innovation that empowers you to scale without relying on costly ad platforms.

Whether you’re just starting out or you’ve been in the industry for years, Knock Through Glass is here to help you build the future of your business - on your terms.

Team

Meet our Founder

Mike Cook

CEO and Founder of Knock Through Glass

I believe local professionals are the backbone of our communities. They keep our homes safe, functional and comfortable. My mission is to help them thrive in a digital-first world. Today, Knock Through Glass helps home services businesses generate quality leads online, so they can grow their business while spending more time doing the work they love.

Team

Meet our Founder

Mike Cook

CEO and Founder of Knock Through Glass

I believe local professionals are the backbone of our communities. They keep our homes safe, functional and comfortable. My mission is to help them thrive in a digital-first world. Today, Knock Through Glass helps home services businesses generate quality leads online, so they can grow their business while spending more time doing the work they love.

Team

Meet our Founder

Mike Cook

CEO and Founder of Knock Through Glass

I believe local professionals are the backbone of our communities. They keep our homes safe, functional and comfortable. My mission is to help them thrive in a digital-first world. Today, Knock Through Glass helps home services businesses generate quality leads online, so they can grow their business while spending more time doing the work they love.

A quick demo can change your business

Stop knocking on doors - start unlocking growth with digital door knocking.

Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
Roofing
Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
A smiling woman with her arms crossed, standing against a dark green background. She has long, dark hair.
Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
Smiling young man with short hair poses against a dark background, wearing a green button-up shirt.
Pest control
A smiling young man with crossed arms, wearing a plaid shirt and white t-shirt, poses against a dark background.
Close-up of a tree stump showing growth rings and a textured brown wood surface.

A quick demo can change your business

Stop knocking on doors - start unlocking growth with digital door knocking.

Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
Roofing
Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
A smiling woman with her arms crossed, standing against a dark green background. She has long, dark hair.
Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
Smiling young man with short hair poses against a dark background, wearing a green button-up shirt.
Pest control
A smiling young man with crossed arms, wearing a plaid shirt and white t-shirt, poses against a dark background.
Close-up of a tree stump showing growth rings and a textured brown wood surface.

A quick demo can change your business

Stop knocking on doors - start unlocking growth with digital door knocking.

Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
Roofing
Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
A smiling woman with her arms crossed, standing against a dark green background. She has long, dark hair.
Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
Smiling young man with short hair poses against a dark background, wearing a green button-up shirt.
Pest control
A smiling young man with crossed arms, wearing a plaid shirt and white t-shirt, poses against a dark background.
Close-up of a tree stump showing growth rings and a textured brown wood surface.